For anyone who is self-publishing in the hopes of attracting a publisher, here’s a horror story for you: If A Publisher Offers You a Contract for Your Self-Published Book, Will You Be Forced (By Amazon) To Refund Past Customers Who Bought It?. You can also read the writer’s original post here: http://www.jamiemcguire.com/amazon-beautiful-disaster-emails/. What is happening to this author doesn’t make any sense at all. The original book isn’t “defective” like a short wire in a waffle iron (and then those companies rarely inform their customers of the defect and offer a refund). Is (part of) the lesson that one avoid doing business with Amazon?
Category: Self-publishing
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Another website has opened up, to give self-published authors more visibility: IndieReader.com. Read the article here in the Christian Science Monitor. IndieReader.com describes itself as being “For self-published and print-on-demand books and the readers who love them.” Founder Amy Holman Edelman proposes to do for self-published books what Sundance has done for independent films. For an annual fee of $149, IndieReader.com will “promote, market and sell your book” on its website, if they deem your book to have met “certain standards of quality, both in terms of basic spelling and grammatical errors and content. All books must be well written and offer something of value to our customers.” Be sure to always read the fine print when $$ is involved. From the IndieReader.com Terms of Service:
2. Annual Fees and Costs. a. The fee for inclusion on the website is $149.00 per year, regardless of the number of books that each author features on the IR site. The fee for submitting the first book is included in the annual fee, however, there will be a submission fee of $25 for each book after the first. b. This fee is NON-REFUNDABLE.
IndieReader.com is a business and as such should charge fees, and it should reserve its right to reject books that don’t meet its standards. Yes, that makes it sound more like traditional publishing with all its gatekeepers, but IndieReader.com holds the promise of access to good writing, regardless of the author’s name recognition.
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Now here’s website designed to inspire even the most morally depressed (and unpublished) writer: The Self-Publishing Hall of Fame by John Kremer. John reminds us that many writers (current and past) who now enjoy publication through traditional publishers had at one time or another self-published. This is not to say that their road to success necessarily came straight from self-publication, but, at least, if you choose to self-publish, you will be in great company.

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As tweeted about by Maria Schneider, Smashwords.com is encouraging authors to “give away 50%” of their books. What this means, literally, is that for many of the books offered on Smashwords.com, the reader can read about half of the book before buying it. I see this as the same as readers who “browse” through books at their local bookstore, often reading them while they enjoy a latte and scone for an hour or so, and then putting them back on the shelf (or, most times, leaving them on the cafe table to be shelved by the staff). If that’s acceptable, then why wouldn’t an author allow up to 50% of their book to be read online?

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I think I’ve found someone’s online dream job at Pump Up Your Book Promotion (www.pumpupyourbookpromotion.com). Dorothy Thompson is the CEO and founder of this online PR firm. She offers several promotional packages for authors looking to hawk their books, which include: “virtual book tours” on 15-20 blogs; press releases; one-on-one contact to ensure that your blog is up and running and is SEO-friendly; and (if you select the Gold package), a book trailer on YouTube, Google Video, Yahoo Video and other promotional video websites as well as their page at YouTube.
They also offer a unique marketing strategy that purports to benefit authors and readers alike: the PumpUp Buyers Incentive Rewards Program. Buy any book (or books) of authors currently on tour with Pump Up and you’ll get free goodies such as autographed bookmarks and ebooks about publishing. The more you buy, the more goodies you get. For a list of authors currently on virtual tour, click here.
I say this must be a dream job because Dorothy and her staff blog like there’s no tomorrow! Here are just a few of their blogs (which, I assume, are part of the book promotion package):
Book Marketing Buzz (which includes an opportunity for published authors to be guest bloggers)
Pump Up Your Online Book Promotion
Pump Up Your Book Promotion Galleria of Books
Paperback Writer–Books and Author Interviews
Although I do subscribe to the feed for The Writer’s Life (and that was my introduction to Pump Up Your Book Promotion), I have not used the firm’s PR services nor participated in the Readers Incentive Rewards Program (although I plan to, if I find a book I want to purchase). So if you have used their services, then please leave a comment and let me how it was (or is). It’s easy for me to be awestruck by what appears to be good organization. Really, I’m impressed with the blogs, the websites, and the packages. They do offer testimonials from past clients, but I can’t personally attest to how well the promotional services work. And that is, in part, because I don’t yet have a book to promote :-)
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While this might not work for everyone, apparently a few authors are finding that giving away free podiobooks and/or e-books can generate sales for the print versions of their books. Check on this post on Writer’s Blog about Scott Sigler’s success so far. According to Sigler’s blog: “Scott is the author of INFECTED, a major hardcover thriller from Crown Publishing. He landed his book deal by giving away multiple novels as free, serialized podcasts that generated a large online following and saw over 4 million downloads of the individual episodes.”
Now, I am an “audiofile.” I love listening to books (especially when I’m running, knitting, sewing, or cleaning house), and when I really like an audiobook (or podiobook), I often will go out and buy the hard copy. When it comes to good writing, I want to see the layout of the book–the scenes, the dialogue–so I can learn how to (hopefully) generate the same effect in my own writing. Besides, printed books will always have a special place in readers’ hearts.
Also, I think an author is showing a real desire to connect with his readers when he makes “cyber” versions of his book available for free. In return, that online following can lead to a lucrative contract with a traditional publisher.
What do you think? Have you made your work available through podcasts or e-books?
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Georganna Hancock of A Writer’s Edge has an interesting post on what’s wrong with self-publishing. She makes some good points, noting that some self-published books lack quality in both writing and book design. Of course, I took exception to her general tone and just had to post a response. You can link to her post here. My response, in full:
“You note that “a lack of professionalism in most aspects marks self-publishing efforts, and this is what traditional publishing usually brings to the effort.” Although you provide the caveat that traditional publishing does not always reflect the professionalism that one should expect from it, I think you do self-published authors a disservice by tossing them in the trash. The technology for print on demand books is improving every day and more writers are becoming savvy to the pros and cons of self-publishing. The Writing Show with Paula B. has interviewed a number of POD authors who enjoy at least a modest success, and websites that review POD books are sprouting up (see, for example, POD Books and More), providing some gatekeeping for the discriminating reader.
Any author who wants to see her work in print and not be embarrassed by it should study closely the wealth of information on self-publishing in general and PODs in particular (for a start, she could visit my blog at http://www.1writeway.wordpress.com). At a minimum, she should retain an editor who can apply the necessary objective eye to her writing. Although chain bookstores usually refuse to place a POD book, small independent bookstores often fill that gap. With some effort (along with fortitude and an obsessive persistence), a self-published author might develop a fan base within her own community. It’s possible and it’s worth the effort of any writer who wants to see her writing in print but who has grown weary and disillusioned by the seemingly never-ending rejections from traditional gatekeepers. Should a dedicated writer never see her words in print just because traditional publishers shoo her away? What if John Irving had given up on The World According to Garp?
What bothers me most about the argument against self-publishing is the assumption that the gatekeepers of traditional publishing know what’s best for readers. They will ensure that we have access to only the best (in their opinion) writing. Unfortunately, what I often see while I stroll through the aisles at my local Borders is the same old, lowest-common-denominator fodder, whether in fiction or non-fiction.
Some of our greatest authors were self-published (Virginia Woolf, Walt Whitman, to name a couple). Would our traditional gatekeepers publish them today? What would American or English literature be like today if Walt Whitman or Virginia Woolf had not had the toughness of ego to publish their writing? For sure, Michael Cunningham would have had no subject for his novel, The Hours.
But thank you for sharing your thoughts, Georganna. Self- vs. traditional publishing is an interesting debate and one that will likely go on for much longer.”Sigh, that’s enough ranting for today.
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This Sunday’s New York Times has a couple of interesting letters in the Book Review section, responding to Rachel Donadio’s essay of on POD publishing. Maryann McFadden and Daryl Pebbles (AKA Hutton Hayes) are published authors. Click here to read their letters in full. Ms. McFadden originally published her master’s thesis, a novel, as a POD. She describes herself as “one of those rare exceptions: my self-published novel, which began as my master’s thesis, sold enough copies to land a good agent who sold it at auction. My novel, “The Richest Season,” will be published by Hyperion in June.” Mr. Peebles, who writes under the pseudonym Hutton Hayes, describes self-published authors as “voices lost in the muddled middle who spend five years writing a novel and seek the same opportunity for survival as traditionally published authors. They may sell 200 books, or 200,000, or only one, but now they can, at least, be read.”
Cheers to both Ms. McFadden and Mr. Peebles. They remind us that that money, although a nice side benefit, is often not the carrot that keeps us going; rather, it’s the love of the written word, the desire to be read and, thus, heard.
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This just in from Mr. Orr regarding his website, POD Book Reviews & More:
“As of 4/1/08, iUBR was opened up to submissions from most POD imprints. I could never have handled the volume alone, but five additional reviewers were added earlier this year. We welcome submissions from all POD brands except Lulu, which has its own legitimate, independent review site in Lulu Book Review. Thank you.”
What good news for self-published authors!
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Remember my rank about self-published authors needing book reviewers in order to gain legitimacy? Well, one such reviewer just contacted me! Floyd M. Orr , a self-published author himself, offers to read and review iUniverse publications at his website, POD Book Reviews & More. He doesn’t mince words when it comes to his preference for only iUniverse books:
“My attitude toward iUniverse is unlike the horde of what I call the slap-fighters on the POD blogs and message boards. I am tiring of the snotty attitudes of those people, both the ones who have their own blogs and those who just pop up and dominate message boards created by others. I have only three negative things to say about iU: price, price, and price. They charge too much in set-up fees, book retail prices, and wholesale prices to the authors. Absolutely everything else I can say about the company is professional and positive. I have no interest in supporting competing companies, so this offer is for iU authors only.” (For the rest of this post, which explains the why and how of his service, please click here.)
From the list of reviewed books thus far, Mr. Orr has not suffered a shortage of reading material by limiting submissions to iUniverse. He also posts interviews with authors and agents, and other interesting tidbits of POD publishing. I’m looking forward to spending more time on his website and seeing what gems I can find that have never made it to The New York Times Book Review.
I’m really glad that Mr. Orr contacted me and made me aware of his website. If any one else out there has a “business” of reviewing POD books, please let me know and I’ll be happy to post a link to your website. Or you can leave a comment and provide your contact information there.