Writers and Copywriters: Literature and Advertising

Art and Advertising? Read on for an interesting essay on famous writers who worked in advertising early in their writing careers.

Interesting Literature

Before he wrote Midnight’s Children – the 1981 novel which would win not only the Booker Prize for that year but the ‘Booker of Bookers’ award in 1993 – Salman Rushdie worked in advertising. It was during this period in the 1970s that Rushdie came up with several classic advertising slogans: ‘Naughty but nice’ (to advertise cream cakes), ‘That’ll do nicely’ (for American Express credit cards), and ‘Irresistibubble’ (for Aero chocolate bars). He also came up with this, for the DailyMirror: ‘Look into the Mirror tomorrow – you’ll like what you see.’ Rushdie has said that his work in advertising ‘taught me to write like a job. If you have the client coming in that afternoon for his new campaign, you can’t not have it. You have to have it. What’s more, it has to be good.’

George Orwell may have described advertising as ‘the rattling of a…

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About 1WriteWay

Writer, blogger, knitter, and cat lover.
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5 Responses to Writers and Copywriters: Literature and Advertising

  1. ioniamartin says:

    Had me with the first line, ye did.

    Like

  2. Katie Cross says:

    I always love the stuff you find!

    Like

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