Use Podcasts to Generate Sales

While this might not work for everyone, apparently a few authors are finding that giving away free podiobooks and/or e-books can generate sales for the print versions of their books. Check on this post on Writer’s Blog about Scott Sigler’s success so far. According to Sigler’s blog: “Scott is the author of INFECTED, a major hardcover thriller from Crown Publishing. He landed his book deal by giving away multiple novels as free, serialized podcasts that generated a large online following and saw over 4 million downloads of the individual episodes.”

Now, I am an “audiofile.” I love listening to books (especially when I’m running, knitting, sewing, or cleaning house), and when I really like an audiobook (or podiobook), I often will go out and buy the hard copy. When it comes to good writing, I want to see the layout of the book–the scenes, the dialogue–so I can learn how to (hopefully) generate the same effect in my own writing. Besides, printed books will always have a special place in readers’ hearts.

Also, I think an author is showing a real desire to connect with his readers when he makes “cyber” versions of his book available for free. In return, that online following can lead to a lucrative contract with a traditional publisher.

What do you think? Have you made your work available through podcasts or e-books?

2 thoughts on “Use Podcasts to Generate Sales

  1. Hey, Evo, thanks for dropping by! I’ve had one experience where I loved the book but couldn’t stand the audio–that was Galileo’s Daughter by Dava Sobel. I really loved the book, but I was disappointed by the choice of reader for the audio. It was a male reader, and I was geared up for a female reader, and I just couldn’t adjust 🙂 These days I try to listen to excerpts before buying an audiobook, in much the same way as I’ll read the first few paragraphs of a book before buying it. Still–my mood, the time of day, so many things can conspire to either sour me on an audiobook or lull me into loving it.

  2. Thanks for writing about Scott’s success. I have a growing collection of physical books from various writers we have on The strange part? Some of the audio-versions just don’t do it for me. Yet when I get the print book, I’m totally hooked. Others are the exact opposite — I put the book down in 15 – 20 pages, but then the audio completely captivates me. Am I the only one?

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